Roca
What is Roca:
It is a world brand which is the market leader in many markets with its world-wide network extending from Europe, England, Russia, Morocco, Argentina, Brazil to China. Focusing on architecture, design and sustainability, Roca invests in architecture and design with Roca Galleries, created as a meeting point to encourage continuous dialogue with professionals.
It supports innovative design ideas with One Day Design Challenge and Jump the Gap competitions.
Tasks Assumed:
Establishing and executing the architectural and marketing communication strategies of Roca Turkey during the penetration process
Marketing and Business Strategy
Studying marketing strategies in line with the brand's vision and corporate stance
Preparing the annual marketing plan according to the strategies
Preparing the budgets for the marketing plan
Preparing the communication plan based on Roca Group products
Managing the preparations of marketing materials sent from abroad
Carrying out the prepared marketing plan with the sales team
Directing the communication and product-oriented projects carried out through the Public Relations agency
Communication of Architecture and Design World
Creating a communication plan for the architectural sector
Supervising the budget and purchasing for the execution of the communication plan
Creating communication projects for the architectural community and performing the projects
Preparing necessary materials for communication and managing them with relevant platforms (internet channels, magazines)
Establishing architecture-based CRM system, segmentation
Sales channel based architectural communication studies
Developing online projects, contributing to existing projects with Turkish Architects
Contributing to the architecture and design "contests" developed by Roca
