About ArcheThink

ArcheTh!nk: Arche is the word used by the ancient Greek philosophers for "basic, main, first". In philosophy, it means the principle of existence. Think means "to conceive, believe, imagine" in English. ArcheThink, as in the meaning of these words, adopts the principle of thinking the entity (company, person, brand) and building communication projects.

 It creates projects which will express the essence and brand identities of the companies, to their targeted customer groups. It expands the projects with different parties and multidisciplinary working methods and enables them to reach the target audience.

It has a vision to create platforms which will emphasize the architecture and design to support the Architectural and Design communities in Turkey.

Business Management, Strategy: Suggests marketing and business strategies aimed at establishing long-term collaborations by bringing industry professionals and building products companies together.

CRM Management: It evaluates the existing customer list, re-defines it to support sales targets, suggests tracking systems, and ensures that reports are obtained to observe the progress.

Communication and Project Design: It develops bespoke creative projects which will reflect the corporate culture and brand identity in line with the business goals of the companies.

Integration: It expands the communication projects developed in collaboration with the architecture and design community and integrates them with the goals of other units of the company.

Strategy, Business & CRM Management

• It evaluates the company's existing customer portfolio (architect-interior designer) and makes new customer suggestions using potential channels.

• It determines the customer's needs regarding the products and services of the companies and develops and builds long term relationships and architectural communication strategies.

• Recommends metric systems which measure and report the customer tracking, loyalty and alike.

• Combines the communication strategy focused on the target audience with corporate goals.

Communication and Project Design, Integration

• Understands the structure, products or services of the company and analyzes the situation.

• Creates projects focused on the target audience and prepares its budget.

• Schedules projects with an annual communication plan flow.

• Produces contents over the projects created to be used in social media and other communication platforms and manages it by working with PR and social media agencies.

• Organizes online events. Provides all details such as content, speaker, flow and editing.

• Evaluates the communication projects and re-designs them to support the corporate goals and recommends alternatives which will integrate such with the other units of the company.  

• Brings the  architecture and design community together at various platforms such as Events-Interviews-Exhibitions-Books-Video-Photography-Thematic travel to support the industry.

Selin Uysal

Founder of ArcheThink,

Architecture and Design Communication Consultant

Graduated from the Eastern Mediterranean University Business Administration Department. Completed her Executive MBA program at Koç University.

Between 2000 and 2007, worked for companies such as Koç Allianz Insurance, Indesit Company and Franke Kitchen and Bathroom Systems in B2B Sales and Customer Management positions.

In 2007, joined the "Customer Relations Management" organization of Eczacıbaşı Group to organize communication with the opinion leaders of the architecture sector and develop projects.

Developed  and managed comprehensive communication projects such as events, architectural tours, video, photography, book, exhibition, workshops ,etc. to establish the communication of the company with architectural community.

Undertook the design and management of various projects such as Dreams of the City with VitrA, VFazlası and VitrA Contemporary Architecture Series | The Story of 5 Years. Developed collaborations between the Turkish Freelance Architects Association, the Association of Independent Architects, Turkey’s various Architecture Associations and Faculties of Architecture. Organized projects such as VitrA Contemporary Architecture Series Exhibitions with Istanbul Modern and Venice Architecture Biennale with İKSV (İstanbul Culture and Art Foundation).

In 2018, founded ArcheThink Consulting, which works on Architecture and Design Communication Strategies.

Carried out the Content and Project Management of Design Week Turkey 2018, Turkey’s most comprehensive design event.

Supported the design oriented digital platform HipiconPro as the project manager and communication consultant.

Carries out the communication and marketing consultancy of 100-year old Spanish bathroom brand Roca Turkey.

Supports Nippon Paint Turkey, Asia’s the biggest paint producer, on architectural communication; and maintains the architectural communication with powder paint company, Pulver Kimya.

Organizes online events with the aim of supporting architectural communication by developing projects and different platforms in the sector.