Nippon Paint

What is Nippon Paint:

One of the world’s largest paint company, Nippon Paint, which operates on four different continents, Asia, Europe, America, Australia; has acquired Turkey’s prestigious paint company Betek Boya. The company aims to expand its market share in 2021, with the projects in collaboration with professionals.

Tasks Assumed:

• Analysis of current architect clients’ analysis

• Studying and organizing the architect client list

• Customer Segmentation

• Create a targeted customer list

• Setting up a CRM System

• Planning and organization of annual visits

• Curation and management of online interview series for the targeted customer group