Architecture & Design Communication

Nippon Paint

Nippon Paint

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What is Nippon Paint:

One of the world’s largest paint company, Nippon Paint, which operates on four different continents, Asia, Europe, America, Australia; has acquired Turkey’s prestigious paint company Betek Boya. The company aims to expand its market share in 2021, with the projects in collaboration with professionals.

Tasks Assumed:

  • Analysis of current architect clients’ analysis

  • Studying and organizing the architect client list

  • Customer Segmentation

  • Create a targeted customer list

  • Setting up a CRM System

  • Planning and organization of annual visits

  • Curation and management of online interview series for the targeted customer group